There was a knock on the door. It was the man from Microsoft. "Not you again," I said. "Sorry," he said, a little sheepishly. "I guess you know why I'm here." Indeed I did. Microsoft's $300 million campaign to promote the Windows 95 operating system was meant to be universally effective, to convince every human being on the planet that Windows 95 was an essential, some would say integral, part of living.
Problem was, not everyone had bought it.
Specifically, I hadn't bought it. I was the Last Human Being Without
Windows 95. And now this little man from Microsoft was at my door, and he wouldn't take no for an
answer.
"No," I
said. "You know I can't take that," he
said, pulling out a copy of Windows 95 from a briefcase. "Come on. Just one copy. That's all we
ask." "Not interested." I said.
"Look, isn't there someone else you can go bother for a while? There's got
to be someone else on the planet who doesn't have a
copy." "Well, no," The Microsoft man said. "You're the
only one."
"You can't be serious. Not everyone on the planet has a
computer," I said. Hell, not
everyone on the planet has a PC! Some people own Macintoshes,
which run their own operating system.
And some people who have PCs run OS/2, though I hear that's just a rumor. In short, there are some people who
just have no use for Windows
95."
The Microsoft man look
perplexed. "I'm missing your point," he said. "Use!"
I screamed. "Use! Use! Use! Why BUY it, if
you can't USE it?"
"Well, I
don't know anything about this 'use' thing you're going on
about," The Microsoft man said. "All I
know is that according to our records, everyone else on the planet has a copy."
"People without computers?" "Got
'em." "Amazonian
Indians?" "We had to get some malaria
shots to go in, but yes." "The
Amish." "Check." "Oh, come on," I
said. "They don't even wear BUTTONS. How did you get them
to buy a computer operating
system?" "We told them there were
actually 95 very small windows in the box," the Microsoft man admitted. "We sort of lied. Which means we are all
going to Hell, every single employee of
Microsoft."
He was somber for a minute, but
then perked right up. "But that's not the point!" he said.
"The point is, EVERYONE has a copy.
Except you." "So what?" I said. "If
everyone else jumped off a cliff, would you expect me to do it, too?" "If we spent $300
million advertising it? Absolutely." "No."
"Jeez, back to that again," the Microsoft man said. "Hey. I'll
tell you what. I'll GIVE you a
copy. For free. Just take it and install it on your
computer." He waved the box in front of
me.
"No," I said again. "No
offense, pal. But I don't need it. And frankly, your
whole advertising blitz has sort of offended me. I
mean, it's a computer operating system!
Great. Fine. Swell. Whatever. But you guys
are advertising it like it creates world
peace or something." "It
did."
"Pardon?" "World peace. It was
part of the original design. Really. One button
access. Click on it, poof, end to strife and
hunger. Simple."
"So
what happened?" "Well, you know," he
said. "It took up a lot of space on the hard drive. We
had to decide between it or the Microsoft Network.
Anyway, we couldn't figure out how to make a
profit off of world peace." "Go away,"
I said. "I can't," he said. "I'll be
killed if I fail." "You have got to be kidding," I
said.
"Look," the Microsoft
man said, "We sold this to the AMISH. The Amish!
Right now, they're opening the boxes and
figuring out they've been had. We'll be pitchforked if we ever step into Western Pennsylvania again. But we did
it. So to have YOU holding out, well,
it's embarrassing. It's embarrassing to the company. It's embarrassing to the product. It's embarrassing
to BILL."
"Bill Gates does
not care about me," I said. "He's
watching right now," the Microsoft man said. "Borrowed one of
those
military spy satellites just for
the purpose. It's also got one of those high-powered lasers. You close that door on me, zap, I'm a pile of
gray ash." "He wouldn't do that," I
said, He might hit that copy of Windows 95 by accident." "Oh, Bill's gotten pretty good with that laser," the
Microsoft man said, nervously.
"Okay. I
wasn't supposed to do this, but you leave me no choice. If you
take this copy of Windows 95, we will reward
you handsomely. In fact, we'll give you
your own Caribbean island! How does Montserrat
sound?" "Terrible. There's an
active volcano there." "It's only a
small one," the Microsoft man said.
"Look," I said, "even if you DID convince me to take that copy of Windows
95,
what would you do then? You'd
have totally saturated the market. That would be it. No new worlds to conquer. What would you do
then?"
The Microsoft man held up
another box and gave it to me.
"'Windows 95... For
Pets'?!?!?"
"There's a LOT
of domestic animals out there," he said.
I shut the door quickly. There was a surprised yelp, the
sound of a laser, and then
nothing.